If you’re reading this as a print company who has just invested in a new website, you may be feeling like the future of selling seems to revolve around having an online presence. Many customers enjoy the convenience of being able to place an order online via a print ecommerce platform, however, plenty of customers still place orders over the phone or by email. Either way, having a printer website in today’s market is absolutely essential, whether it has ecommerce capabilities or not. In addition, search engine optimisation (SEO) has become an indispensable process for online visibility of businesses across various industries. Printing companies are no exception and can greatly benefit from investing in SEO strategies. Below, we explore five compelling reasons why SEO for printers will help them to thrive in the competitive landscape of the printing industry.
-
Improved Visibility in Search Engine Results
The most obvious reason why SEO is essential for printing companies is that over time, it significantly boosts online visibility. When your potential customers search for printing services in their local area, whether it’s for business cards, brochures, banners, or other marketing materials, they are likely to use a search engine, such as Google. By optimising your website for relevant keywords and phrases, you can start building towards it appearing higher in the search engine results pages (SERPs). This increased visibility will not only drive more organic traffic to your website but will also enhance brand awareness and recognition among the target audience.
-
Getting Leads that Matter
Good SEO practices can help you attract highly targeted traffic to your printer website. By optimising for industry-specific keywords and location-based phrases, you can connect with users actively seeking printing services in your vicinity. This targeted approach ensures that the traffic directed to your website is more likely to convert into quality leads and, ultimately, paying customers. SEO enables printing companies to reach an audience genuinely interested in their services, enhancing the chances of securing new business opportunities.
-
Working Towards Long-Term Benefits
Compared to other advertising and marketing channels such as PPC or paid sponsorships, SEO offers a cost-effective and sustainable solution for printing companies. While pay-per-click (PPC) advertising can yield quick results, it can be expensive, and the benefits end as soon as you stop investing. On the other hand, SEO efforts, once implemented effectively, have long-term impact. By creating valuable, evergreen content, optimising web pages, and building quality backlinks on your printer websites, you can establish your online authority and maintain a steady stream of organic traffic over time. Investing in time over instant gratification pays off in the long run.
-
Stand Out From The Competition
You will already know that the printing industry is increasingly competitive, with numerous companies often vying for the same set of customers. Implementing a powerful SEO strategy for your website can provide you with a competitive edge. SEO will help to outrank your competitors in search engine results and you can position your business as a top choice for potential customers. Additionally, by focusing on local SEO tactics, such as Google My Business optimisation and local citations, you can attract customers in your immediate vicinity, further differentiating yourself from larger, national or international printing companies.
-
Adaptation to Changing Consumer Behaviour
With the event of the pandemic, consumer behaviour evolved dramatically. With more people relying on the internet to research products and services before making purchase decisions, more and more companies have been forced to refocus budget and personnel on improving their online presence. This trend holds true for the printing industry as well. By investing in SEO, printing companies can align their marketing efforts with current consumer behaviour. Altering your company mission can help cater to the needs of modern consumers who prefer to find and access printing services online. Ignoring SEO means your website and business will be missing out on an entire segment of potential customers who are actively using search engines to discover local printing solutions.
Flex4 OPS – Expert SEO for Printing Companies
If you’re a printing company and need a website or some expert advice on how to move forward with improving the online visibility of an existing website, contact us to find out how we could help. Our friendly, UK based team have been specialising in building printer websites for over 15 years. Going hand in hand with our web development expertise is our digital marketing and SEO service. We don’t just build printer websites, we also get them seen!