Hints and tips of running a successful print business from industry experts.
A good MIS system should make all stages of sales and production easier to manage. Complete workflow automation allows you to keep track of costs, profits, response times and reduce administration. By investing in an MIS the whole process from gathering initial customer enquiries, through production management and invoicing should be seamless and allow you
In 2019 we live in a world where if a business do not have a strong digital presence then it’s undoubtedly missing out to rivals who do. Now more then ever businesses are leveraging the power of social media and email marketing, as well as building strong search engine visibility, and they do this for
Firstly, what is a responsive website design and what does mobile friendly mean? A responsive web design is essentially a layout that renders the content in a way where it is easily readable on mobile devices, such as smart phones and tablets along with desk tops. The image below best demonstrates this The Advantages of
When we discussed storefronts in our last article, we mentioned that one of their key advantages is “brand protection” i.e. the on-line templates in the Web to print solution will be pre-agreed and impossible to modify without the correct authority. Thus logos, fonts, colours etc. – all very carefully designed by the marketing departments –
There is strong evidence that a blog is one of the best attraction strategies for your print business. In fact, according to Hubspot – 57% of businesses have acquired a customer through their blog. If you require help with your blogging – remember that blog content generation is just one of the many online marketing
The major search engines Google and Bing are excellent sources of visitors to your website. Google in particular is able to provide enough visitors, enquiries and sales to sustain most print businesses and make their website a worthwhile investment so it is essential that you pay attention to SEO. SEO or search engine optimisation is
In any 20 minute period, up to 1,000,000 links are shared on Facebook. There are many many more facts like this which reinforce what a juggernaut social media has become. Facebook, Twitter, LinkedIn, Google+, Stumbleupon, Foursquare and others – the web is now driven by social. Near enough everyone is on Facebook or Twitter whether
Here at OPS, we work with printers to help them take advantage of the opportunities presented by the internet. The world wide web opens up a wealth of new avenues to explore; target new customers, better serve existing clients and increase awareness of your business. Growing your online presence is going to become increasingly more
A website is quite obviously an essential ingredient in your web to print strategy. Understanding what makes up a good website is therefore important if you are going to take your print business online and succeed. The thought process most people go through is as follows: “Does it look pretty? Great, I’ve got a website…now
The phenomenal growth in UK internet usage provides a massive opportunity for print businesses to benefit from. A print business online is a great way to provide customers with a web to print solution. Generate new business – Having a website is a great way to attract new customers through high search engine visibility, you