Firstly, what is a responsive website design and what does mobile friendly mean? A responsive web design is essentially a layout that renders the content in a way where it is easily readable on mobile devices, such as smart phones and tablets along with desk tops. The image below best demonstrates this The Advantages of
The Advantages of Good Content on Your Printing Website
Having good content for your printing website is very important The advantages of good content impact sales and consumer interest in a companies product and services greatly. Outlined below are 5 advantages of a website having good content. Value Good content can provide something of value to visitors on your website. By having content that is tailored
The Advantages of an ecommerce solution for your printing website
1. Cost Effective An eCommerce solution can provide a more cost effective approach for your business. This is because your site can be used to generate sales without having to rely on many sales staff or potentially any sales representatives. 2. More Sales Opportunitues A high-street print shop on its own is often limited in
The importance of “brand”
When we discussed storefronts in our last article, we mentioned that one of their key advantages is “brand protection” i.e. the on-line templates in the Web to print solution will be pre-agreed and impossible to modify without the correct authority. Thus logos, fonts, colours etc. – all very carefully designed by the marketing departments –
Web to print storefronts – your starter for 10 …
In a previous article we talked about the differences between straightforward e-commerce and a fully-fledged Web to print solution. Essentially, e-commerce is buying anything on the internet, using a secure payment system. Most of us do this as consumers all the time, and it’s popularly known as a “B2C” transaction (i.e. business to consumer). If
On-line Security and Web to Print
In our last article on Web to print we talked briefly about on-line security, flagging that since people are conducting financial transactions (i.e. paying for things) on-line, then there is a need for that data to be secured. We mentioned SSL (“Secure Sockets Layer”), a technology which authenticates and encrypts the sensitive data being transmitted
What Web to Print isn’t!
In recent articles we’ve touched on some of the fundamentals of Web2print (there really seems little point in standardising on a name for it as there are so many variants), but before we get too far ahead of ourselves we thought that it might be useful to take a small step back and check that
Everything you ever wanted to know about Web to Print
Article updated June 2018 Let’s start by agreeing what to call it shall we? Is it Web to Print? Or Web2Print? Or even W2P? Or any combination of all of the above? Well, as far as we’re concerned it’s all of them, and as there’s no agreed standard, it doesn’t really matter. Probably best if
Evolving your website marketing and web to print strategy
Introduction to the series In a series of articles over the coming months, we’ll be covering a range of topics starting with Website Marketing and ending with Web to Print Storefronts, with a variety of subjects in between. Our intention is to provide you with a wide span of information, enabling you to make rapid
SEO means Seeking Every Opportunity!
Running a busy web to print business takes a great deal of time and energy. So much so that the dark art of Search Engine Optimisation (SEO) is not a discipline to which you can possibly devote the time it takes to stay abreast of all the latest developments, no matter how crucial effective SEO