Search Engine Optimisation. SEO. The Holy Grail. How to get found on the internet. As we’ve said before, you can have the best web site in the world … but if no-one ever finds it … So what actually is it? We’ll start by asking you some questions:
- Have you ever tried to find your own site on the internet through a search?
- And what about your competitor’s sites?
Sometimes the results of such searches can be disappointing – you want to be very high on the rankings and you’re not, and perhaps your competitors rank higher than you do.
- Think about your own browsing behaviour – how often do you scroll past the top search results?
And even if you do rank highly, things keep changing, and your competitors will keep trying to improve too, so you can never rest on your laurels!
This is where SEO, and this idea of a “high quality” site, comes in.
There are three fundamental elements to consider:
- the actual content of your website
- the links to it
- Social Media
Let’s take a quick look at each in turn.
SEO For Printers: Produce high quality content
What you put on your website should be:
- unique (the only, or one of very few, source(s) of the information that the user is looking for)
- high quality (well-written, insightful, thought-provoking, interesting)
- valuable (what the user wanted!)
And it’s not just about the main content of your website either! Writing regular blogs will attract more traffic, inbound links, social media buzz, positive brand awareness, and will ultimately result in more leads and sales.
Internet Marketing For Printers: Build links
This follows on naturally. The higher quality and thus more talked about your content is, the more people will want to reference it – links to your site from other sites is an excellent way of attracting more traffic and sending positive signals to Google that you’ve created some interesting content.
Create Conversion: Use Social Media
Facebook, Twitter, LinkedIn, Google+, Pinterest, Tumblr (and all the rest) … didn’t even exist when SEO first developed, but you’ll know from your own experience that they are now all-pervasive and still growing rapidly! Your potential customers will be using Social Media, and so you can use it too to connect at a more personal level.
Attract Qualified Website Visitors: Consider pay-per-click
You may feel that you want even more, so you can always try investing in Google AdWords (and you can always switch it off later if the results you want don’t come). Your site will almost certainly get visited more often, but it will cost you each time – and of course there are no guarantees that the visitors will spend any money with you! It’s well worth checking out.
And – surprise surprise there’s more to it than that. It’s one thing to get found, it’s another to generate an order (or at least an enquiry). We’re now entering into the world of what we call “digital marketing”: a methodology where a variety of techniques (SEO, blogs, social media etc.) are used in conjunction to generate the results that you’re looking for.
SEO for printers, as part of a digital marketing campaign, is what we do, and we’re good at it. Come and talk to us and find out how we do it, and how we can help you increase your profits.
Use Digital Marketing Experts
Flex 4 have been providing best-in-class W2P solutions and digital marketing services for print and graphic design businesses since 2004. We have numerous satisfied customers right across the country. We are UK-based – all of our team work out of our office in Kendal. We pride ourselves on our customer service, flexibility, and desire to please – we would love the opportunity to show you what we’re capable of.
If you’d like more information on our company please click here, or here for our contact page, or call us any time on: 020 7952 8160. As always we will be delighted to answer all of your questions and give you all the help that you need.