If you’re a print company with a website and have been wondering lately how can you increase visits to your website, Search Engine Optimisation (SEO) might be the solution you need. SEO is a marketing strategy that can be beneficial for print businesses with a website. You may have invested in a website, only to overlook the importance of where it ranks on search engines for your local area and how visible your website actually is online. You may still be relying heavily on word of mouth or passing footfall and wondering why your website doesn’t get more visits or enquiries. Meanwhile, the competition may be investing in SEO and capturing the online business that motivated you to get a website in the first place. SEO refers to the process of optimising your website and content to rank higher in search engine results pages (SERPs) for specific keywords and phrases. Here are some of the benefits of SEO for print companies:
Increased Visibility
One of the main benefits of SEO for printers is that it can increase your visibility in search engines. By optimising your website and content with relevant keywords and phrases, you can improve your chances of ranking higher in SERPs. This means that potential customers who are searching for printing services in your local area are more likely to find your website. Marketing for printers is as essential as it is for any other business yet is often overlooked.
Targeted Traffic
SEO can also help you attract more targeted traffic to your website. When you optimise your website for specific keywords and phrases (e.g. business stationery or canvas printing), you can attract visitors who are actively searching for the products and services you offer. This means that the traffic you generate through SEO is more likely to be interested in your products and services, which can lead to higher conversion rates. A conversion is when a visitor to your website turns into an enquiry or sale. CRO or conversion rate optimisation also sits under the umbrella of SEO and is related to the type of content on your website, the tone of voice, relevancy of information available and ease of use.
Increased Credibility
When your website ranks high in SERPs, it can increase your credibility and authority in your industry. This is because search engine’s view websites that rank high as more relevant and trustworthy. This can help build trust with potential customers and make them more likely to do business with you. But in order to increase your websites ranking on SERPs, you need to ensure that your content, keywords and available information is optimised and researched well.
Cost-Effective
SEO can be a cost-effective marketing strategy for print companies. While it does require an investment of time and resources, the long-term benefits can be significant. Unlike paid advertising, which requires ongoing investment, the results of SEO can be sustained over time. Working with a trusted, reputable digital marketing agency or freelancer will involve working out an on-going strategy together and miracles won’t happen overnight but in the long term will provide your website with consistent visits and enquiries. SEO is a slow burn, and you need to be prepared to work closely with your digital marketing specialist and make a lasting joint effort.
Better User Experience
SEO isn’t just about optimising your website for search engines; it’s also about creating a better user experience for your visitors. When you optimise your website for SEO, you are also optimising it for your visitors. This can lead to a better user experience, which can help increase engagement and conversion rates. This is related to the CRO, as mentioned above. An experienced digital marketing specialist will be able to help with both SEO and CRO, so ensure that when you’re making enquiries to work with someone, they are able to explain how they can help improve both.
Flex4 OPS – Specialist SEO for Printing Companies
Flex4 OPS are experts in building printer websites. We know the print industry and have specialised in websites for printers for over 15 years. We know SEO can be a highly beneficial marketing strategy for print companies. We can help increase your print business gain visibility on search engines, help you attract targeted traffic, increase your credibility, and create a better user experience for your customers, resulting in more leads and sales for your business. If you haven’t already, consider incorporating SEO into your overall marketing strategy to take advantage of these benefits. Get a free SEO Review with us today to find out how we can help you!